Managing Director and Owner
Chairperson, DMAi Knight Program
Winnifred is a widely recognized expert in the field of Marketing Direct. She has worked in the direct marketing industry for over 45 years in both client and agency roles, and for the past 15 years has run her own consultancy business, CUBE [ON THE SQUARE] with business partner Luisa Mazinter.
Her experience spans across the marketing, media and communication industry and CUBE has consulted and implemented direct, interactive, web and mobile marketing strategies and established in-house direct marketing divisions for a wide range of companies. Winnifred was invited to join the Global Advisory Board of the American Direct Marketing Association for her extended reputation, professionalism and experience in the industry. She has recently been invited to sit on the International Advisory Board for the DMA India and to be the International Co-Chair for the Indian Direct Marketing Awards and Conference Programme. Winnifred was also inducted into the Direct Marketing Association India Hall of Fame in 2013. As a global leader in her field of strategy, creativity and results, Winnifred is part of a global panel of final round judges for the USA DMA Echo Awards, which is recognised as the most prestigious direct marketing awards globally. Winnifred has lectured and trained in Direct and Interactive Marketing for over 30 years. She has developed and delivers various custom programs and workshops through educational institutions and presents various tailored in-house training programs for organizations.
Winnifred also acts as a mentor in her field of expertise for all levels of staff, from newcomers to the industry to suite executives. She has always been committed to sharing the knowledge and expertise gained over her many years in Interactive Marketing in order to advance the industry as a whole. She has done this through two mediums: she is the publisher and author of email newsletter DirectTalk, and owns the industry portal, www.TheMarketingSite.com. These two channels provide a unique value-added offering to marketers and business people from all over the world. Winnifred writes thought leadership articles for many key industry journals and publications and is regularly invited to speak at local and international conferences on various topics relating to marketing direct and specialist marketing. She is also a Fellow of Marketing with the Institute of Direct Marketing in the UK. She travels regularly to the USA, Central America, Europe, UK, Australia, Asia and Middle East to attend conferences, seminars and exhibitions to stay at the cutting edge of her field. Winnifred is also a passionate environmentalist and philanthropist and has freely dedicated much time over the years to working with non-profit organizations. Winnifred with her business partner Luisa Mazinter are self-made achievers who thoroughly enjoy what they do and who have made many inroads in the marketing environment.