Vatsal Asher is recognised as an Engagement Marketing expert having two decades of experience in strategy to execution using creative and practical marketing solutions. He’s responsible for strengthening DMAi’s presence as an apex body for advancing & protecting Data Driven Marketing & Advertising in India. By emphasizing on global best practices for marketing services providers and marketers, he works carry forward DMAi’s vision of establishing industry standards.

He been at the fore to promote new trends and technologies, besides creating platforms for knowledge sharing and innovation. He credited to have Instituted forums with active stakeholder participation in form of industry councils and regional chapters. He’s credited with bringing disruptive ideas during his early days in retail including the “Weekday Branding”, an industry standard in India now, for Hypermarkets during his stint at RPG group & Reliance Retail. He’s also credited to have conceptulised and responsible for the marketing launch of the largest number of Telecom Stores on a single day – winnning a World Book Record at Tata Teleservices. During the recent times, he’s created global alliances paving way for Indian agencies to participate at Global recognition forums – notable amongst which is the DMAi ECHO India awards. Vatsal is currently the CEO, at DMAi.