Long Answer: We understand that when speakers travel from afar they want to know about three things.
- A speaking fee
- Local Stay covered.
The DMAi is a section 25 company and a not for profit. Speakers arrive over here for a variety of reasons.
Over the years we have been able to identify speakers in four broad groups
- Client Side Marketers / Thought Leaders
These are senior level client side CxO’s. Their businesses have an Indian operations or they are interested to learn more about india and its diverse market. These speakers do not expect any financial compensation. Most of the times they encourage participation of local teams at the convention.
- Enabler Side Marketers / Thought Leaders
These are senior level CxO’s from advertising agencies, technology and IT companies, Analytics, Strategy or Consulting Firms.
These speakers do not expect any financial compensation. We have observed that these companies also encourage & provide financial support to the DMAi by way of sponsorships / bulk tickets purchase.
- Speakers who speak for a living
These are senior level marketers with years of experience who now make a living on purely speaking & training engagements. For such speakers we have a partnership model whereby DMAi provides the forum. They are able to retain a large part of the value of tickets sold for their masterclass / seminar.
- Passionate Marketers & India on Bucket List of travel.
These could belong to any of the three groups above. They are here for a higher cause i.e selflessly contribute to the fraternity and shape the future of marketing. They want to participate, share knowledge and interact with the finest marketing minds this side of the world. Each one of them return with pleasant memories and new friends. They may or may not have a direct business impact with their participation and most likely add a touristy destination in India during this travel.
Speakers from Enablers / Agencies As a standard, speakers from enabler / agency side organisation, can get a shared speaking slot, subject to approval, provided such enablers/agencies can onboard a senior leader from their client who will jointly present the case study.
Senior leaders from enablers / agency side who have many years of public speaking experience may be entitled to independent speaking slot. ( These are usually reserved for leaders from companies who provide round the year nurturing to the DMAi charter and corporate support. Your company can start from today!).
Submission is also no guarantee to your being confirmed as a speaker. The many submissions that are received get reviewed by the DMAi Advisory Board for inclusion in the agenda. Shortlisted submissions get contacted by Stream Hosts – either with additional questions, if any and followed with a confirmation of topic / speaking slot.
In order to ensure your success as a presenter, this guide will help you jump start your preparation and make your presentation a winner. As you prepare for your session, it is essential to consider the needs and expectations of our attendees: many DMAi Annual attendees have over 10 years’ experiences in the Marketing & Advertising community, and they appreciate interactive sessions that offer case studies, metrics, and proven methodologies.
Speakers must provide information in an educational, non-commercial, non-self-promotional manner. Business logos, order forms, book promotion, etc. should not be included in handouts and deck presentations. We do ask for your permission to print your logo in all promotional materials leading up to the event. If you do not wish to have your logo placed in these materials, please email email@example.com as soon as possible.
Develop a session outline before creating your PowerPoint presentation – an outline will help you:
- Track time and ensure content delivery
- Summarize the appropriate points of the session
- Facilitate transitions between speakers’ presentations (if you are part of a panel discussion)
- Control the pace of the session to prevent someone from dominating the discussion
- Develop the session handout (please read the “Presentation & Handouts” section below)
- Cross-check the content with the description and learning objectives submitted to the DMAi so that attendees’ expectations are met.
- Devise questions that can be ‘planted’ in the audience in case the discussion lags.
Please contact your panelists in advance to plan your presentation. Successful panels plan conference calls with all speakers one or two times before the conference. Please inform Shelly Singh if your session content changes significantly.
Discuss the session format with the panelists to determine what will work best. Will each panelist take a few minutes to share their expertise or will the panelists respond to moderator/audience questions throughout the session?
We cannot emphasize enough how important handouts are to attendees and the ultimate success of your session. Therefore, all speakers are required to submit electronically the FINAL version of their presentation and any handouts they may have for review by Feb 10, 2015. This will provide us the necessary time to complete a peer review of your presentation for content and promotional conflicts. The GMAW 2015 Conference Program team or the Stream Hosts will notify you if any changes need to be made.
GMAW 2015 Slide Template (to be provided by the DMAi) – The session title must be included as presented in the Conference Brochure
- Presentations must be submitted in .ppt (PowerPoint format)
- Slides to be kept clean and simple
- Avoid too much text – use the 5×5 Rule: no more than 5 bullet points per slide, with a maximum of 5 words per point
- Avoid small fonts – the rule-of-thumb is 24-point text
- Use no more than two levels of bullets
If you do not have authorization from a client to use/post their company’s information for attendee access, or prefer to have a more detailed handout to complement your presentation, please adhere to the format below:
File Format – Word document or PDF in black and white
- Include the Session Title and Learning Objectives accepted by the DMAi
- Limit the size to no more than 10 double-sided pages
- No heavy solids or reverse copy
- Use a font no smaller than 12 point. Times, Helvetica and Arial fonts are recommended
Recommended Content – An outline of your presentation that includes the session’s learning objectives, topics to be covered, and a summarized paragraph on each of the topics
E-mail – Send your file to Kind Attn: Divya at firstname.lastname@example.org
All session rooms will be equipped with standard equipment: podium microphone, table microphone(s) for panelists, projection screen, and LCD projector. Speakers are required to bring their own laptops.
- Additional equipment requests (including internet connection) are subject to approval. Please be absolutely sure your session will require extra A/V services; extra services often require more labor and equipment, which results in higher costs to DMAi.
- Additional A/V Request Form – If you need to request additional A/V equipment, please write no later than Feb 01 to email@example.com
- Sound Patch – If your computer will need to be connected to the sound system, you must request a sound patch
- No additional equipment orders will be accepted on site. No exceptions.
When you arrive at the Venue:
Check-in at Speaker Registration Desk at least 2 hours before your session track.
- Please be sure to make housekeeping announcements (provided to you by the session monitor at the beginning of your session) about electronic evaluations, upcoming DMAi 2014 events, etc.
- Set the stage and let attendees know if you prefer to save questions until the end of the session or if you prefer that people feel comfortable to jump in with questions as your session proceeds.
- If attendees ask questions and do not use a microphone, please be sure to repeat the question so that the entire room understands what you are responding to. Also, because your session will be recorded, it’s important to capture the question for audio purposes.
- As you close your session, be sure to summarize the key learning points and remind attendees to look out for the electronic evaluation that will be sent via email.
- Provide your contact information so that attendees have a way to contact you and/or the panelists with additional questions. (Please be cognizant of the self-promotional aspect here. Basic contact info – phone, email or web site – is sufficient.)
- The moderator should make the housekeeping announcements provided by the session monitor at the beginning of the session about evaluations, upcoming DMAi events, etc.
- Much of the success of the session rests on the moderator’s shoulders – the moderator should work closely with panelists to ensure that everyone is on the same page and each speaker has adequate time to present their expertise on the session topic.
- Use the Q&A period effectively. Depending on your objectives, plan to leave at least 5–10 minutes at the end of your session for questions. If attendees ask questions and do not use a microphone, please be sure to repeat the question, so that the entire room understands what you are responding to.
- As you close your session, be sure to summarize the key learning points and remind attendees to complete the electronic session evaluation forms that will be sent to them via email. In addition, provide contact information so that attendees have a way to contact you and/or the panelists with additional questions. (Please be cognizant of the self-promotional aspect here. Basic contact info – phone, email or web site – is sufficient.)
Please note that most sessions are recorded and used for distribution to conference attendees by Content Management Team.
Disclaimer: The model guidelines have been accepted from the DMA US guidelines for speakers under approval dated 30 June 2012 and fashioned to DMAi’s own in a way that it most appropriate for this market, which, of course, will be different from DMA of US. This guidelines are subject to change without prior notice . Any changes to these guidelines will be applicable to all presenters.