Rajesh Kumar
Head Marketing, Indian Sub Continent
SAP India Pvt. Ltd.
Head Marketing, Indian Sub Continent  SAP
Festival Chair – Global Marketing & Advertising WeekAs the pace of change in business around us increases significantly, marketers face an unprecedented challenge of engaging with their customers effectively. ‘Customer engagement’ today is no longer limited to marketing function alone , it’s the overarching objective of the whole organization and its success determines very survival of the business.

As this evolve and matures, it’s important that we as a marketing community are engaged and learn from each other in understanding and creating better value to our customers.

I am proud to be associated with the 2015 edition of DMAi. I believe in the collective learning power of this peer platform, which will not only enrich each of us professionally but also help us pioneer the new art & science of creating a meaningful ‘customer engagement’ in today’s business.