Senior Vice President – Marketing and Visual Merchandising
Hypercity Retail (India) Ltd.
Darshana Shah joined HyperCITY Retail (India Ltd) as Sr. Vice President for Marketing, Visual Merchandising, Loyalty and Space on Hire in Nov 2011. She plays an important role in building HyperCITY as a brand that presents the customer with the best ‘international shopping experience’. Her task is to help establish HyperCITY as a value driven hypermarket in the consumer’s mind.
Darshana comes with over 17 years of experience in the retail and IT sector with some of the most reputed companies. She has expertise in varied areas like operations, marketing, brand building, private brands marketing, customer engagement, retail communications and enhancing in-store shopping experience. She excels in connecting through loyalty programs and influential communication strategies. She has worked with retail giants like Shopper’s Stop, Future Group (Pantaloons and Big bazaar) & Reliance Value Retail.
Educational Background: Darshana is a Science graduate and also holds a post-graduation degree in Marketing. She has also completed a one year course in Early Child Care which deals with child psychology and preschool program.
Hobbies: Darshana is very passionate about travelling and meeting different people across the globe and learning about their culture & heritage. She loves dancing and is a certified Indian classical dancer (Bharatnatyam). An avid reader, she enjoys reading fiction and also loves experimenting with continental cuisines in her spare time.