Content Marketing Summit:
The old adage ‘Give a man a fish and you feed him for a day. Teach him to fish and you feed him for a lifetime’ holds very true in today’s marketing context. We’ve reached that era of marketing where it isn’t about glitzy commercials any more – it’s about speaking, engaging and building relationships with our customers, through powerful content aimed at storytelling, building relationships and creating meaningful experiences for your customers. At the Content Marketing summit, discover how as marketers, you can use content as a potent platform to effectively reach out to your customers who are tired of being sold, sold, sold!
The Content Marketing Summit brings together CMOs and senior marketing professionals for cutting edge insights, sessions and workshops to learn about the practice of content marketing – from strategy to content creation to content distribution to metrics and measurement.
What to expect:
Over 30 sessions presented by the leading brand marketers from around the world covering strategy, integration, measurement, and more new ideas than you can imagine!
Why content is more critical than ever to marketing success.
How you can deliver great content campaigns whether you’re a big brand with deep pockets, or an SME with a limited marketing budget.
The power of an effective catalogue, designed to create emotional connection, elevate a brand and still make a sale.
The power of social media in the journey to creating powerful content, especially when you’re marketing to millennials, the always ‘on’ customers.
Creating relevant, authentic content to reach out and engage a global audience.