Mr. AsheeshSabarwal, Vice-President (Marketing), Pearson India
It isn’t often that a sector sees dramatically new models of engaging its consumers. The education sector today is witnessing this and is a very exciting space to be in. It allows education providers and marketers to engage with learners in multiple ways. While traditional forms of education delivery – print & ink, brick & mortar – continue to be in demand, at the same time,digitization of content and the rapid expansion of Internet & devices has lead to completely new models of education delivery – bits & bytes, web & mobile.
In many ways, these are complementary trends and both need to be encouraged becausetogether they can help us, as a country, to achieve scale in education– something that large countries like ours need with massive numbers of people unable to access education. In addition, the two models give learners the choice to pick and choose the option that they […]