About Mahesh

This author has not yet filled in any details.
So far Mahesh has created 3 blog entries.

March 2015

Education sector: New paradigms of engagement

Mr. AsheeshSabarwal, Vice-President (Marketing), Pearson India

It isn’t often that a sector sees dramatically new models of engaging its consumers.  The education sector today is witnessing this and is a very exciting space to be in.  It allows education providers and marketers to engage with learners in multiple ways.  While traditional forms of education delivery – print & ink, brick & mortar – continue to be in demand, at the same time,digitization of content and the rapid expansion of Internet & devices has lead to completely new models of education delivery – bits & bytes, web & mobile.
In many ways, these are complementary trends and both need to be encouraged becausetogether they can help us, as a country, to achieve scale in education– something that large countries like ours need with massive numbers of people unable to access education.  In addition, the two models give learners the choice to pick and choose the option that they […]


February 2015

Connecting Dots in Digital Economy

The world of sourcing, manufacturing, marketing & distribution is changing very fast and companies are taking advantage of new opportunities being provided by newer technologies like Intern of Things(IOTs), Social Media, Mobility, Analytics and Cloud. Business are seeing radical changes in the working models and changes most of the time are quite disruptive in nature.

In the new environment data may stay in-house servers, hosted servers, cloud servers, cloud based shared systems etc. Life is becoming more complex when we consider third party online commerce platforms when the inventory and demand fulfillment has to be happen according to third party systems.

“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.”
― Steve Jobs

Innovations are not so much planned that are connecting all the dots and therefore they happen to disrupt existing ecosystems and one has to keep […]


January 2015

Think Big Start Small

When it comes to data, the bigger the better. But as Michael argues, it’s possible to start small and still derive a clear benefit.

When thinking about data, is bigger always better? In my experience, yes, that’s true. There is no doubt that more data gives more insight, which drives relevancy and opportunity. But many companies struggle to do what’s necessary to capture and use large amounts of data.

Wikipedia defines big data as “the term for a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications”. When you reach the point where your data overwhelms you, it is the first major hurdle.

So is it worth it? Absolutely. Every day at work we help companies to leverage data and develop data strategies, and we see these companies hit the utopia of one to one marketing, predicting consumer behaviours and needs, and driving […]