Chairperson, Marketing Innovation Awards
I am greatly excited to be involved in the DMAi and GMAW 2015. In this, as in the years gone by, the CEO, COO and highly-enthusiastic team at the DMAi have done the industry proud by their inspirational dedication to the cause of data-driven marketing and advertising in this country. They have persuaded a large number of India’s finest marketing minds to contribute to the planning and execution of this annual event.
This has always resulted in an absolutely exceptional quality of learning and interaction for both participants and also, perhaps unsurprisingly, panellists and speakers. This year it looks like they will surpass even their own superlative standards.My personal concentration this year will be working with a team of exceptionally talented CMOs and CEOs to launch India’s first Innovation Awards that will recognize companies, teams and individuals in areas seldom noticed in more conventional forums, we will look for exceptional work in: Digital technology; Data, Analytics and Attribution; Social; CRM and Loyalty; and Mobile. Many innovations in these areas have been largely unrecognised and unsung but will form the basis for marketing and even business in the imminent future.