Only if you are willing to question, explore and possibly change your marketing thinking, strategy and tactics.

Especially if you like to be entertained.

Dear Marketing Maven,

David Ogilvy stated that, “Drayton Bird’s talks are highly informative – and hilariously funny.”

He also said he “knows more about direct marketing than anyone in the world.”

During this evening, specially created for senior marketers, Drayton will explore some timeless (but often ignored) marketing truths.

These truths he has noted in a career spanning 57 years and 55 countries, working with names such as American Express, Bentley, British Airways, Harvard Business Review, McKinsey, Nestle, Prudential Insurance, Procter & Gamble, The Royal Mint, Virgin and Visa. And yes, when he was in India, Lipton’s, TATA watches and others.

The evening will be no-holds-barred. He will discuss one question: Is most marketing a sound investment – or a wasteful cost?

The answer may shock you.

He will discuss the mistakes far too many marketers are making, have made and will continue to make. And the enduring truths that govern and have always governed marketing.

He will reveal the startling results produced by a study of over 2.5 million campaigns annually online and off. They involve over 1200 firms selling products and services to consumers and businesses, all over the world.

They will make you think.

Come with an open mind. Prepare to challenge your thinking. Get ready for revelations. Bring your questions

You may leave thinking, “Ah, we are surely doing all the right things! This evening has confirmed us in our strategy”.

You may leave thinking, “We are doing some things right, but quite a few wrong and it is hurting us.” And quite possibly you may be shocked.

You may decide you are looking at the wrong things and ignoring the right ones. And it is killing your chances of success

But whatever you conclude, you will leave entertained, surprised, – and thoughtful.

“Example is not only a way to teach, but the only way to teach – Einstein

To this day Drayton continues to write copy, six days a week, for clients all over the world. And he only works for clients who want measurable results.

This will not be an evening about theory. It will be about practice – and results. Cold hard results in sales and profit.

And there will be an endless parade of real examples – covering a wide range of products and services. Travel, Supermarkets, Football, the Internet, Research, Recruitment, Investment, Coins, Contact lenses, Airlines, Supermarkets, Recruitment – and many more

He will discuss, among other things:

  • Why most CEOs are unhappy with their marketing colleagues.

  • And why they are right

  • The only three ways to improve your marketing

  • The most important question in marketing – and why it is ignored.

  • How marketers get things upside down.

  • How to discover your competitive advantage

  • What makes a great brief – and why its purpose if not clearly understood.

  • What is leadership?

  • Three secret weapons that never fail.

  • Where the money is – and why marketers seem to forget.

  • How to sell to businesses

  • How long the copy should be

  • Emails and social media

  • How to get ideas

  • 10 commandments for creative success.

  • What makes a great email

And a great deal more

The word that comes up again and again about Drayton is “inspirational.” Can you put a price on being inspired to do better?

In 2002 Drayton was named by the UK Chartered Institute of Marketing one of the 5O people who have shaped modern marketing.

As Sir Martin Sorrell, founder of WPP, the world’s largest marketing and advertising services organisation said, “People all over the world have been lucky enough to learn from him.”

Now it is you and your colleagues’ turn. Drayton is now 78. He has not been to India for over 12 years.

He is unlikely to come again.

Bring a colleague. You can compare notes. It will be an evening to remember.

More importantly he will give you simple, practical suggestions based on measurable results that you can put into effect immediately.

NOT SURE?

Go to DraytonBird.com and see what the world’s marketers say.

Seats are limited The subject is of critical importance. The speaker is unique. This is the only chance for senior marketers to see him.

Presenting Drayton Bird at Global Marketing & Advertising Week’15 . If you are keen to attend the private exclusive on 20th Feb, write to festival@gmaw.org or check out the registration page.

Learn More about the opening Plenary by Drayton Bird at #GMAW15

Drayton Bird Plenary

Register to attend !

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